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The objective of this virtual workshop is to introduce novice researchers to the study implementation and data analysis phases of qualitative research processes. Participants will learn the basic steps for conceptualizing an analytic plan for a proposed research projects, implementation considerations, and analytical approaches for interpreting data. Current issues influence on qualitative data collection and analysis will also be examined (e.g. Covid-19, ethics dumping concerns).


This workshop utilizes a participatory, adult education approach to facilitate learning. The success of this workshop relies on participants' preparation, participation, interaction, and reflection. Assuming this is a shared goal, there will be a strong emphasis on participant engagement through online activities within the sessions to practice and apply concepts covered in the readings, lectures, and discussions.

Learning Objectives

Upon completing these workshop sessions, participants will be able to:

  1. Develop a coherent purpose statement, research questions, and questioning route

  2. Describe and compare the utility of focus groups verses individual interviews

  3. Explain the influence of the research question and data collected on the analytic method and interpretive approach

  4. Outline an implementation approach qualitative data collection

  5. Apply a coding framework to qualitative data

  6. Justify a decision regarding use (or not) of a qualitative analysis software


Pre Workshop Requirements: Introduction to Qualitative Methods
Required videos to view prior to start of Virtual Workshop Sessions. 

To participate in the virtual workshop attendees should have a foundational understanding of qualitative methods research. Video lectures and readings will be provided one month prior to the virtual workshop sessions to ensure that everyone has a shared basic foundation in and understanding of qualitative research. Viewing these required pre training videos will equip attendees with knowledge of the essence of qualitative methods and familiarize them with key concepts for thinking, talking and writing about them. Upon completion of these videos and readings, participants should be able to explain and justify why they are engaging in qualitative methods, and what they are doing.


Virtual Workshop Day 1: Study Design & Methods
Monday July 18, 2022.    9:00am to 12:00pm (EST)

The first part of the workshop will focus on study design and implementation for focus group and interview data collection. Specifically, participants will: 

  • identify which method best addresses the study's purpose statement

  • develop questioning routes that best address purpose statement and research question foci

  • discuss the pros and cons of various sampling approaches, and identify ways to determine appropriate sample definitions and size

  • gain insights into basic data analysis processes and approaches to data interpretation


Virtual Workshop Day 2: Data Analysis & Interpretation

Tuesday July 19, 2022.    9:00am to 12:00pm (EST)

The second part of the workshop will introduce participants to basic qualitative analysis processes for interview and focus group data. Specifically, participants will: 

  • be introduced to analytic approaches and traditions, and compares the strengths and weaknesses of different analytic paradigms for different research questions.

  • provided with an overview of coding and codebook development processes

  • gain skills in memoing for rigor and depth of description

  • learn about the  pros and cons of using software for coding and managing data


Virtual Workshop Day 3: Field Issues & Establishing Rigor 

Wednesday July 20, 2022.    9:00am to 12:00pm (EST)

The COVID-19 pandemic required researchers to consider if remote data collection can meet research objectives, while retaining the same level of data quality and participant protections. Additionally, the theoretical underpinning for establishing rigor in qualitative research, particularly when presenting data findings will be covered. These issues and participants questions about any aspect of their projects or the workshop will be addressed today.

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